Yext Navigates Brands Through AI Search Obstacle Courses

Today's customers are exploring brands and learning about products and services in new and diverse ways, ranging from traditional search methods to AI searches and agents. The discovery process has evolved dramatically, prompting brands to adapt to this new era.

Introduced earlier this year, Yext Scout is an AI search and competitive intelligence tool designed to enhance brand visibility and provide vital insights for navigating the new AI-centric search environments, in addition to the conventional searches we're familiar with.

Scout is a feature of Yext, a platform recognized for enhancing brand visibility. It delivers performance benchmarks in comparison with local competitors and offers real-time actionable recommendations.

Yext will delve into the profound influence of AI on search habits and user behavior, and how Scout empowers marketing professionals. This will be explored in an upcoming webinar titled, 'Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,' set for Wednesday, 24 September at 1pm BST / 2pm CEST.

With AI becoming a staple in digital interactions, tools such as ChatGPT, Gemini, Perplexity, and recently, Grok, exert substantial influence on how consumers discover and engage with brands.

Increasingly featured at the top of search results, AI-driven discoveries are replacing traditional search result pages with conversational responses, eliminating the need for users to navigate through potentially unreliable links. Brands require guidance to optimize their content for these new channels.

Gauging effectiveness is a relatively new challenge, leaving some companies trailing behind more informed competitors. The Yext webinar on 24 September aims to assist brand and marketing professionals in enhancing visibility, monitoring sentiment, and evaluating performance across social media, reviews, and local listings.